New #StarWars: The Force Awakens Trailer Out-Trends #BlackFriday Shopping on Twitter

New #StarWars: The Force Awakens Trailer Out-Trends #BlackFriday Shopping on Twitter

Have you seen the new teaser trailer for Star Wars: The Force Awakens?

Launching at 10:30 am EST today, the one minute and 38 second video clip came perilously close to breaking the internet (stand back, Kim Kardashian), and Twitter struggled to cope.

Within minutes, The Force Awakens was the number one trending topic on Twitter, even beating out #BlackFriday on, of all days, Black Friday.

You can understand why: we got to see this new lightsaber.

New #StarWars: The Force Awakens Trailer Out-Trends #BlackFriday Shopping on Twitter

And the Millennium Falcon!

If you haven’t seen it – or want a second, third or tenth look – the new Star Wars trailer is embedded below. Enjoy!

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in