Star Wars: The Force Awakens Drives Installs of Star Wars Apps
New data from AppsFlyer revealed the impact Star Wars: The Force Awakens had on 15 Star Wars-themed apps on iOS and Android.
AppsFlyer, a Facebook Marketing Partner and Twitter Official Partner, has released new data measuring the impact of the release of Star Wars: The Force Awakens in theaters on downloads of Star Wars-themed apps on iOS and Android.
The company analyzed over one million app installs in the U.S. across 15 Star Wars-branded mobile apps on iOS and Android, and found organic install activity began climbing on the film’s release day, December 18. Since then, there has been a 3.5x
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