St. Louis Radio Station Bets on a Mix of Gospel and Old-School R&B

Mix 99.5 is co-owned by Carlos Mayfield, Fernando Smith and Lou Thimes Jr.

Radio can be a fast-changing business. Not too long ago, the FM frequency 99.5 in St. Louis was home to Praise 99.5, a station playing Christian and gospel music.

It’s now Mix 99.5. They’ve kept the gospel portion, but instead of combining it with Christian music, the three new owners are pairing that music with old, classic R&B. The station began in beta mode without announcers at the beginning of 2017 and officially launched with a full slate of programming and personalities this week.

Lou

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in