Sprint Subscriber Numbers Dwindling

Bucking the trend set by AT&T and Verizon, both of which were boosted by their respective wireless businesses in Q1, Sprint Nextel managed to lose a million subscribers in the quarter.

InformationWeek reports that the third-largest US cellco now has 52.8 million customers and expects subscriber numbers to keep falling, at least through Q2.

Sprint has had major problems since it bought Nextel in 2005, and the rumors that it’s trying to unload its Nextel unit can’t be helping the situation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in