Customer experience management platform Sprinklr is now integrated with video creation platform TikTok, making Sprinklr the first application-programming-interface partner to support in-feed video ads on TikTok.
Advertisers can create and manage in-feed video ads on Sprinklr’s platform alongside their campaigns on other supported social platforms, including Facebook, Instagram, Line, LinkedIn, Pinterest and Snapchat.
Big brands currently advertising on TikTok include Burger King, Kroger, Levi’s and Nike.
The two companies said giving brands the added flexibility is especially relevant during the coronavirus pandemic, as TikTok’s daily traffic was up 15% on March 24 compared with Jan.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in