Sprinklr Buys Dachis Group to Boost Social Marketing Services
Combine into one-stop shop
Sprinklr, the New York-based social media analytics firm, acquired Dachis Group, the companies announced today. Sprinklr is adding Dachis Group’s social media strategy platform to its technology, to offer brands and marketers a full-service shop to manage campaigns, according to Sprinklr CEO Ragy Thomas.
Sprinklr has been a growing force in social media marketing. The combination of the companies brings an immediate technological boost that Sprinklr said would have taken it more than a year to build on its own.
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