Sprinklr Acquires Social Data Visualization Firm Postano

Postano has powered live social visualization experiences at events such as Democratic presidential debates, NFL games and the NCAA College Football Division I Championship game.

Enterprise social marketing firm Sprinklr announced recently that it has acquired Postano, a social data visualization company. Terms of the deal were not disclosed.

Ragy Thomas, Sprinklr’s CEO, discussed in a press release why acquiring Postano was a winning move:

We live in an age of socially empowered and connected customers where a brand’s ability to deliver great experiences matters more than anything. Too many companies think about those experiences strictly in online or offline terms, but the ‘divide’ between the two is imaginary in the minds of customers. It’s time for brands to start thinking that way. Postano’s incredible visual technology and creativity will take Sprinklr’s visualization capabilities to a whole new level, letting businesses see the voice of their customer and giving brands a unified way to engage with them online and offline.

Postano has powered live social visualization experiences at events such as Democratic presidential debates, NFL games and the NCAA College Football Division I Championship game.

Postano president Justin Garrity talked about how excited he is to join Sprinklr:

We launched Postano to capture the excitement fans would feel when they saw their social content leap from their mobile device to the stadium screen. From retail stores to corporate lobbies to stadiums, we’ve been able to turn large digital displays into amazing canvases for brands to capture the creativity of their customers and transform it into an engaging experience for everyone. Our customers have always wanted our visualization technology to integrate and be part of a complete customer engagement platform, and today, I’m proud to say they can have exactly that – with the very best in the business.