Sprinklr Acquires Social Data Visualization Firm Postano
Postano has powered live social visualization experiences at events such as Democratic presidential debates, NFL games and the NCAA College Football Division I Championship game.
Enterprise social marketing firm Sprinklr announced recently that it has acquired Postano, a social data visualization company. Terms of the deal were not disclosed.
Ragy Thomas, Sprinklr’s CEO, discussed in a press release why acquiring Postano was a winning move:
We live in an age of socially empowered and connected customers where a brand’s ability to deliver great experiences matters more than anything. Too many companies think about those experiences strictly in online or offline terms, but the ‘divide’ between the two is imaginary in the minds of customers.
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