Spotify debuted in 13 new markets in Europe Tuesday, highlighted by Russia, bringing its global total to 92 markets.
The streaming platform’s 13 new markets—for both its free and Premium service—are: Albania, Belarus, Bosnia and Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, North Macedonia, Russia, Serbia, Slovenia and Ukraine.
Spotify cited data from the International Federation of the Phonographic Industry, saying that Russia is currently the No. 17 streaming market worldwide, and it is on pace to reach No. 10 by 2030, with over 87% of people in the country accessing music via streaming, versus 68% in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in