Spotify, Mountain Dew, GE Among First Brands to Try Periscope
Periscope launched to much fan fair and brands are eager to test the new medium and connect with consumers in real time.
Periscope launched in late March with much fanfare. The mobile live-streaming app has the potential to make Twitter and even more powerful news platform. However, brands like Mountain Dew, Spotify and GE were among the first to experiment with this new digital medium.
All three brands used Periscope to take their fans and followers behind the scenes in one way or another. Biologist, GE Creator in Residence and YouTube personality Sally Le Page went behind the scenes of Star Talk Radio with
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