Is it too early to start thinking about Christmas? Not for brands advertising on audio-streaming platform Spotify.
The company released its Christmas in Summer: Hear the Cheer invite-only digital hub for advertisers, giving them access to key Christmas trends and audience data.
Spotify shared some of those insights:
- November marks the global start of Christmas listening, but the lengths of listening sessions begin creeping up 10% per month from October through January.
- There was a 76% jump in smart speaker streams worldwide from October through December 2019.
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