Spotify is introducing a mobile display ad format that it says will better catch the attention of its growing listener base.
Starting today, the music streaming service is bringing Billboard—one of its most popular desktop ad formats—to mobile. The feature, dubbed Overlay Mobile, lets advertisers buy display ads for both iOS and Android mobile devices. It serves as the "Welcome Back" ad, and only plays when a user has the screen open, which Spotify says provides 100 percent viewability.
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