Spotify tapped Placed as a measurement partner for offline attribution in the U.S., helping Spotify measure business outcomes that result from users engaging with its media platform from within cars and via mobile, desktop and connected speakers.
“Placed will allow Spotify to show quantitative impact to an advertiser’s campaign, something they can include as added-value measurement,” said Digitas media supervisor Madeline Rothenberg. “For some advertisers, this measurement will be welcomed, especially when initially looking to prove audio reach.”
Placed
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