Spotify Is Investing Even More in the Podcast Game

Danielle Lee has advice for marketers navigating the rise of audio

Lee said Spotify is rethinking the entire podcast experience. Editor: Nick Gardner
Headshot of Stephanie Paterik

Spotify turned heads when it announced Wednesday that it acquired The Ringer, Bill Simmons’ popular podcast network for sports and culture fans. We sat down with Danielle Lee, Spotify’s global vp of partner solutions, within hours of the news to talk about why the streaming service is pushing far beyond music.

“We are doubling down on audio and really making a move into the podcast space at Spotify,” she said. “It’s really about expanding and growing our business beyond music and becoming the world’s leading audio platform.”

Spotify is moving swiftly into the space—it recently acquired Gimlet and Anchor as well. Lee said the brand is rethinking the entire podcast experience, from creation and discovery to distribution and monetization.

In this episode of Top of Mind, Lee shares her thoughts about innovative podcast ads, teaching marketers audio storytelling and a simple piece of advice that simplified the way she works.

Want more marketing advice? You can watch every episode of Top of Mind here.


@stephpaterik stephanie.paterik@adweek.com Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.
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