Spotify Helps Bring Me the Horizon Fans Customize Their T-Shirts

Users pick their six favorite tracks from Amo, and the Amo in Colour website designs their swag

Bring Me the Horizon
Joshua Gordon

Grammy Award-nominated Sony Music Entertainment artists Bring Me the Horizon are adding a dash of Spotify to the process of enabling their fans to purchase customized T-shirts.

Fans of the band can go to the Amo in Colour website and login with their Spotify credentials, after which they will be prompted to choose their six favorite tracks from Bring Me the Horizon’s most recent album, Amo.

Those without Spotify accounts can manually select their songs.

Sony Music
Sony Music
Sony Music
Sony Music
Sony Music
Sony Music

Once the tunes are chosen, the site uses data from music intelligence platform The Echo Nest to analyze the loudness and energy of those tracks and create a customized T-shirt design, which can then be purchased.

Sony Music
Sony Music
Sony Music
Sony Music
Sony Music

Amo in Colour was developed by RCA Records UK (the band’s label in that country) and Sony Music UK’s 4th Floor Creative and built by creative agency Phantom.

Amo reached No. 1 in 17 countries on iTunes earlier this year, while Bring Me the Horizon’s That’s the Spirit topped 1 billion streams in the U.K. alone.

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