Fans of the band can go to the Amo in Colour website and login with their Spotify credentials, after which they will be prompted to choose their six favorite tracks from Bring Me the Horizon’s most recent album, Amo.
Those without Spotify accounts can manually select their songs.
Once the tunes are chosen, the site uses data from music intelligence platform The Echo Nest to analyze the loudness and energy of those tracks and create a customized T-shirt design, which can then be purchased.
Amo in Colour was developed by RCA Records UK (the band’s label in that country) and Sony Music UK’s 4th Floor Creative and built by creative agency Phantom.
Amo reached No. 1 in 17 countries on iTunes earlier this year, while Bring Me the Horizon’s That’s the Spirit topped 1 billion streams in the U.K. alone.