Spotify Debuts Artist Fundraising Pick Feature

The streaming platform gives talent clearer ways to direct donations

Spotify for Artists administrator users can click the “get started” banner atop their dashboards Spotify
Headshot of David Cohen

Spotify released a new feature Wednesday aimed at giving artists on its streaming platform a way to raise money for themselves, their brands, their crews or verified organizations that are part of the Spotify Covid-19 Music Relief project to help those in the music industry who were hit the hardest by the coronavirus pandemic.

The new Artist Fundraising Pick works in a similar fashion to Spotify’s Artist’s Pick feature, which enables an artist to select a track to highlight on their profile.

Artists can use the feature to raise funds for themselves, their bands or their crews, and they can add links to Cash App, GoFundMe or PayPal.

Spotify singled out Cash App, saying that it established a $1 million relief fund for artists, and Spotify for Artists users who submit their $cashtag username as their Artist Fundraising Pick will receive an extra $100 in their account from Cash App until that $1 million total is reached.

This particular initiative is available only in the U.K. and U.S., but contributions can be made via Cash App globally.

As mentioned above, artists can also choose to direct funds to one of the verified organizations participating in the Spotify Covid-19 Music Relief project.

Spotify for Artists administrator users can click the “get started” banner atop their dashboards to submit their Artist Fundraising Picks, and the streaming service published a best-practices guide.

Spotify said in a blog post Wednesday, “Given the urgency and impact of the Covid-19 crisis, we’re working as quickly as we can to develop this new product and get it out to as many artists as possible. However, we’ve never built a fundraising feature like this before. We consider this a first version that will evolve as we learn how to make it as helpful as possible for the music community.”

The streaming service added, “This is an incredibly difficult time for many Spotify users and people around the world—and there are many worthy causes to support at this time. With this feature, we simply hope to enable those who have the interest and means to support artists in this time of great need, and to create another opportunity for our Covid-19 Music Relief partners to find the financial support they need to continue working in music and lift our industry.” David Cohen is editor of Adweek's Social Pro Daily.