Spotify Cutting Down on Free Music
More paid subscriptions would lessen load on ad-supported service
Is Spotify attempting to reduce their reliance on advertisers? After cutting down last May on the amount of free music that users can access, capping it at 20 hours per month, Spotify has just announced that they are now planning to halve that number to just 10 hours of free listening per month. Plus, users will be allowed to play a track only five times. “It’s vital that we continue offering an on-demand free service to you and millions more like you, but to make that possible we have to put some limits in place going forward,” Spotify explained on their website.
Despite Spotify’s claims that they make “millions” in advertising, this new move suggests that their free ad-supported version might not be as successful as they've made it out to be.
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