Spotify Wednesday added video ads to Ad Studio, its self-serve ad platform, in Canada, the U.K. and the U.S.
The update is also available to select advertisers in test markets that Spotify added to Ad Studio in April.
The streaming platform said Ad Studio, which is available in 22 markets across the globe, enables advertisers to upload a script and have Spotify deliver a fully produced audio ad in as little as one hour, although it can take up to 48 hours in some cases.
The company added that 50% of its advertisers used this tool in May, up 11% from March, noting that video accounts for an average of 25% of its overall ad revenue.
Spotify said the addition of video ads to Ad Studio will give brands a visual storytelling opportunity for users’ sound-on, in focus moments, adding that its research with Nielsen Brand Effect showed that combining audio ads with video ads on...
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