Spotify began beta-testing Spotify Kids, a new application for Spotify Premium Family subscribers aimed at kids three and older.
Spotify Kids debuted in beta in Ireland Wednesday, and the streaming platform said it will soon roll out globally to all markets with Spotify Premium Family.
The user experience in the stand-alone app is completely different from that of the flagship Spotify app, with the company saying it was designed with kids in mind, so it is “fun, familiar, playful, simple and bursting with color,” as well as easy to navigate.
Kids can use the app to listen to audio via their own accounts, explore their tastes (with explicit content filtered out), discover music and stories hand-picked for kids by experts, hear playlists made for kids and play their favorite tracks offline, starting with iOS devices.
Cards
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in