Sports Illustrated Swimsuit Issue to Feature First Plus-Size Model (In An Ad)

Media coup by Swimsuits for All

Sports Illustrated‘s Swimsuit Issue already gets a ton of press. But it’s getting even more this year because of the announcement that there will be a plus-size model featured in its pages. Not in one of the racy spreads though. In one of the ads.

Ashley Graham is the model in the ads. She’s made appearances in fashion magazines like Elle and Glamour. For the Swimsuits for All (which specializes in swimwear sized 10 and up), this is definitely the place to be and they’re maximizing the opportunity with the hashtag in the ad.

And

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