This year, Sports Illustrated is kicking off the biggest celebration yet for its annual Swimsuit Issue in a city that's not exactly synonymous with sun and sand: Nashville, Tenn.
On Feb. 11 and 12, the Time Inc. brand, in partnership with the Nashville Convention & Visitors Corp., will transform part of the city's main drag of Lower Broadway into "Swimville," where consumers can attend various events and musical performances by up-and-coming artists. The big centerpiece of the two-day festival—apart from appearances by the SI Swim models—will be a concert headlined by Nashville locals Kings of Leon.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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