Sports Illustrated Trades LeBron for Steinbrenner on iPad Cover
Sports Illustrated put LeBron James and his new Miami Heat teammates on the cover of this week’s print edition, then after the magazine went to the printers, Yankees owner George Steinbrenner passed away. For the iPad, SI traded the James cover for a Steinbrenner photo and added a story by Tom Verducci to go with it.
Says Peter Kafka at All Things Digital:
iPad buyers will still get the Lebron story, and can even toggle back and forth between the two covers, if they want.
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