Sports Illustrated Returns to Super Bowl
Sports Illustrated is getting back into the competition for best Super Bowl bash, bringing back its party after a two-year hiatus.
SI sat out the event the past two years, a period when other magazines also canceled or scaled back their affairs because of the sluggish economy (SI said it was focusing on events around its Swimsuit Issue, which follow just days later).
This year’s won’t be an intimate affair, either: SI is expecting 3,000 at an event in Dallas Feb.
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