Time Inc.’s Sports Illustrated has struck a deal with Fox Sports to share ad teams, sales and editorial content. The partnership is an attempt to press their main competition: ESPN.
As part of the deal, ad teams at SI and Fox will be able to sell ads across either brand, and the companies will share the revenue. The Wall Street Journal reports that articles penned by SI writers will get published on Fox Sports’ site, and Fox Sports video segments will be shown on SI.com.
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