Sports on Earth Struggles, While Yahoo's Post Game Thrives
When it comes to digital sports, distribution is king
There's arguably more high-quality sports writing on the Web than ever before. But despite the high-minded pursuits of sites like The Classical, when it comes to digital sports success, distribution still rules.
Consider Sports on Earth. The smart, long-form, opinion-driven site was launched last summer with high-profile backing (Major League Baseball and USA Today) and several big-name writers. Yet according to comScore numbers, Sports on Earth drew just 153,000 visitors in December (sources close to the site argue the internal numbers are substantially higher).
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