Sporting News Cracks iPad Subscription Code

Sporting News has found a way around Apple’s resistance to magazine subscriptions.

The company on Tuesday (Sept. 7) rolled out Sporting News Today App for iPad, an application designed to expand the distribution of Sporting News daily newsletter product to Apple’s fast-growing tablet device.

But unlike with many consumer magazine applications, iPad users will be able to purchase a subscription of the Sporting News Today App, which was built using Zinio’s Unity technology. To date, Apple has disallowed magazine companies from selling subscriptions directly to consumers via the iPad.

But Zinio is one of handful of companies—such as Texterity–which reproduce magazines digitally and distribute them via the Web, typically through PDF files.

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