SPMD Kenshoo case study: Netshoes sees 200% rise in conversion rate through Facebook ads

Netshoes is one of the biggest online retailers in Brazil — where Facebook is growing rapidly. Netshoes’ website draws roughly 17 million visitors per month. The company wanted to tap into the social network to sell more of its products, partnering with Facebook Strategic Preferred Marketing Developer Kenshoo.

Through Kenshoo’s Demand-Driven Campaigns, Netshoes saw its conversion rate rise by more than 200 percent, with the cost per conversion dropping by 40 percent.

How did it happen?

Through Kenshoo’s Demand-Driven Campaigns, Netshoes was able to automatically create ads using its catalog of roughly 40,000 items.

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