Splenda uses Facebook to Dole Out 16,000 Samples of New Splenda Mist
In a break from traditional product sampling, sweetener brand Splenda is sending Facebook fans samples of its new Splenda Mist product to test reactions from consumers. Creating a Facebook following specifically to form a sample group is a new approach that allowed Splenda to gather personal information as well as all-important demographic data. So far, the experiment has been successful, with Splenda passing out more than 16,000 samples of the new prototype product in just 2 weeks.
Where most brands pass out sample products to gather data, Splenda invited potential focus group members to request samples of the Splenda Mist spray sweetener by becoming fans of its Facebook Page.
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