Spin the Agencies of Record


(image from Lifemodeler)

Welcome to the second weekly edition of “Spin the Agencies of Record,” a look at the latest account wins in PR. Keep sending your tips to prnewser at mediabistro dot com about your new accounts and projects and we’ll do our best to include them.

This week we have a cool biomechanic software company (fighting skeletons!), bamboo clothes, robotic chairs, satellite TV in Puerto Rico, and Aldi stores:

LifeModeler Inc., maker of LifeMOD biomechanic modeling software chooses Freeman/McCue PR

It Girl PR signs Sprout Kids Clothing, a youth line made of bamboo fabric

Human Touch, maker of robotic massage chairs, chooses the Pollack PR Marketing Group (PPMG)

Burson-Marsteller picks up DIRECTV(R) Puerto Rico

MWW to handle the Aldi grocery chain’s expansion in to new markets in the U.S. Aldi is likely flacking-up to compete with the expansion of Tesco. Check out this interesting Marketplace segment about how to learn how Tesco is targeting downtown LA, a market other chains avoid.