Spin the Agencies of Record (End of the World Edition)

Because the world is scheduled to end in flames (or something) at midnight tonight, we’d like to honor the following agencies for keeping a stiff upper lip and carrying on with business as usual. Congratulations to the following: Dairy Queen restaurants has selected indie agency Barkley to manage creative duties. Dairy Queen spent $77 million, or the price of 2,800,000 blizzards, on domestic measured media last year. Dairy Queen is owned by one-percenter Warren Buffett's Berkshire Hathaway (which is headquartered in New York City, of course) and has more than 6,000 locations in the U.S., Canada, Mexico and 17 other countries. Deussen Global Communications Inc. has been selected as agency of record for two elegant, family-owned businesses: The Yeatman hotel (a wine hotel in Porto, Portugal—seriously, does anything sound better than a “wine hotel”?), and winery Cakebread Cellars (Napa Valley, California). For these clients, Deussen will oversee a mix of media outreach, partnership programs, event marketing, social media interaction, and trade education. Treme-cation is all I ever wanted… Break out the trombone and be kind to your liver, because the city of New Orleans wants you—and nearly 14 million of your friends—to pay a visit. The New Orleans Convention and Visitors Bureau (CVB) has announced the hiring of New Orleans-based public relations and marketing firm Deveney Communication as the new agency of record for 2013. “We are so excited to have Deveney Communication to serve as our boots on the ground in New Orleans. From working one-on-one with visiting media, to utilizing their knowledge of the local market to shape stories, we are confident their capabilities coupled with our staff will help us reach our aggressive goal of 13.7 million visitors by 2018,” said Stephen Perry, President and CEO of the New Orleans CVB. Listen Up: The Morris + King Company (MKC) announced that it has been retained by the makers of AutisMate—an innovative iPad app created to promote communication, behavior and social skills in those with autism, using a powerful visual platform. MKC will develop and execute a comprehensive public relations campaign on behalf of AutisMate to draw attention to their unique mission and set of tools. The campaign will tap the diverse strengths of MKC’s Healthcare, Foundations + Life Sciences Group, bringing heightened awareness to the mission and message of AutisMate. “We are so proud to begin this partnership with AutisMate,” said Judith R. King, lead partner and co-principal of The Morris + King Company. “By shining a light on the extraordinary impact that AutisMate is having on people with autism and their families, we hope to build awareness around AutisMate’s genuine innovation in the field.” Happy End of the World, everyone!

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Spin the Agencies of Record (End of the World Edition)

James F. Thompson

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James F. Thompson