Spin the Agencies of Record

Account news from around the industry.

  • Sonic Tools, a provider of “premium hand tools and tool box systems,” chose Atlanta’s Brandware as its PR AOR. The client’s products can “elevate efficiency in the professional workshop and at home,” but they should almost certainly not be used in case of a prison break.
  • PAN Communications of Boston signed Drizly, a tech company offering on-demand delivery of alcoholic beverages, as its newest client. PAN will handle media relations, content marketing and digital media for the company, which recently raised $13 million in Series A venture capital funding. Just don’t make the delivery too convenient…
  • The Clemson University Athletic Department went with Crawford Strategy of Greenville, South Carolina for its PR and marketing needs after a national search. The firm will promote the upcoming men’s basketball season, and as native Carolinians we will suppress our urge to shout “Go Cocks!”Virginia’s
  • Buffalo Brand Invigoration Group added Golf Membership Consultants (GMC) to its client roster. The client “facilitates the process of determining suitable golf and country club membership options in Florida for golfers, spouses and significant others planning for retirement or relocating for other reasons,” and we find this fascinating.
  • Auto-focused JMPR of California will be agency of record for Beverly Hills Motoring Accessories, which sadly played no role in Entourage the Movie. As the company celebrates its 40th anniversary “back in the hands of the Cohen family after a brief hiatus,” JMPR will seek to reboot its “once-illustrious fan base and generate a renewed interest in the company.”
  • The Pollack PR Marketing Group won the business of The Center For Client Retention. The unusually-named client, which “provides research, training and consulting services on how to improve the customer experience and increase loyalty,” turned to Pollack in order to expand its visibility for the luxury, retail and tech industries. PPMG CEO Noemi Pollack’s quote about “the high cost of acquiring new clients” and “the constantly shifting marketing landscape” could apply to the agency world as well.