Spin the Agencies of Record

Account news from around the industry.

  • RAVE Restaurant Group (parent company of Pizza Inn and Pie Five Pizza Co.) signed MWW as its public relations agency of record. The firm will work to increase brand awareness, support franchisee initiatives, and develop “thought leadership” about cheese, red sauce and management of the same.
  • M&C Saatchi Sport & Entertainment will be PR AOR for Rok Mobile, provider of a “pre-paid, contract free mobile and streaming music service.” Co-founder Jonathan Kendrick says he “really liked how [the firm] approached our brief”; M&C will support multiple launches for the client in the coming year as we try to figure out whether the product is the streaming equivalent of a “burner” phone.
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