- Today Weber Shandwick announced that it will be the PR agency of record for the American Cancer Society. The account will be run by the firm’s DC-based Powell Tate wing, and Weber will work to increase awareness of the client’s cancer education and services programs through various initiatives including research projects, prevention/detection guidelines, and the “Great American Smokeout.”
- San Francisco-based Allison+Partners added several new accounts to its roster, most prominent among them being Airbnb China. The agency will work to raise awareness of the service among travelers going to China via features, events, and media programs.
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