Spin the Agencies of Record

Account news from around the industry.

  • Today Weber Shandwick announced that it will be the PR agency of record for the American Cancer Society. The account will be run by the firm’s DC-based Powell Tate wing, and Weber will work to increase awareness of the client’s cancer education and services programs through various initiatives including research projects, prevention/detection guidelines, and the “Great American Smokeout.”
  • San Francisco-based Allison+Partners added several new accounts to its roster, most prominent among them being Airbnb China. The agency will work to raise awareness of the service among travelers going to China via features, events, and media programs. Other new clients include encryption software provider PKWARE, real estate site ForSaleByOwner.com, home care products brand Seventh Generation (staple of co-op shoppers everywhere), healthcare org Dignity Health, and rental service Equity Residential.
  • San Francisco’s Eastwick signed Zuora, a startup that provides software to subscription-based businesses, as its newest client. The company, founded by a former Salesforce employee, recently raised $115 million as it approaches a $1 billion valuation.
  • The nation of Sierra Leone, recently ravaged by the West African Ebola epidemic and the fight against Boko Haram, signed Glover Park Group of Washington, DC to help improve both its international reputation and its relationship with the United States. No small order, that. (O’Dwyer’s)
  • Uproar PR of Orlando, Florida will be AOR for restaurant management company Front Burner Brands. The client, best known for its popular chain The Melting Pot, turned to Uproar for its “experience in the restaurant industry and incredible results to back it up.” And a happy fondue to you, too.
  • Blue Bear Creative will be digital marketing/social media AOR for Smashburger, one of many “fast casual” chains currently upsetting the chain market. The agency will manage the client’s social media presence as it looks to expand nationwide.