- French/West/Vaughan of North Carolina will be AOR for BRAND Napa Valley Winery of Napa Valley, California, handling everything from comms and brand strategy to “creative execution” in order to raise awareness of the brand’s red wine offerings among high-level consumers, trades, and industry influencers. In preparation for the coming campaign, employees will memorize each of Paul Giamatti’s lines from Sideways.
- Global agency LEWIS PR announced the acquisition of San Diego’s Piston in order to further its move into the paid media space.
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