Spin the Agencies of Record

Account news from around the industry.

juice from the raw

  • King+Company of New York added cold-pressed raw juice cleanse company Juice from the Raw to its client roster. The firm will launch a comprehensive campaign to raise awareness about the brand, which instantly freezes the juices after pressing them in order to “preserve their raw state, maintaining pure taste and maximum freshness.” But what about the mood swings?!
  • LA-based Movement Public Relations will handle promo duties for Culver City’s The Detour Bistro Bar. Detour is the first restaurant founded by local catering veterans Ranni Kumgisky and Dane Pearson of Great Dane Catering and Events, and Movement will provide PR, marketing, and branding services to this “newest local hangout for Westsiders and food enthusiasts.” Come for the wine, stay for the pet-friendly deck!
  • Boston’s Tier One Partners, a PR and social media agency, will be AOR for Comverse, a “carrier-grade cloud-based and in-network monetization and revenue management software solutions.” The firm will handle media counsel, internal comms, and investor relations.
  • Narrative PR of Toronto will be the agency of record for Bentley Group, which has absolutely nothing to do with cars (it makes portable luggage and managed to score the URL onlinebags.com).
  • Boostcase, which makes “Fashion Forward Tech Accessories” (read: iPhone cases) signed Havas Formula — a firm created by the December 2014 acquisition of Formula PR — as its AOR. Formula will work to increase awareness of the brand in lifestyle and other related publications. (The Holmes Report)