- Twitter picked a new PR firm for the Great White North, where North Strategic will be its agency of record. As Marketing reports, North beat incumbent Veritas Communications to win the business; the firm will be tasked with “associating Twitter with the large cultural moments discussed on the platform,” but not (thankfully) proving that the company can make money.
- Raleigh’s French/West/Vaughan signed Luol Deng of the Miami Heat as its newest client. The firm will help the small/not small forward “develop his personal brand, maximize his marketing portfolio,” and appear in Moves magazine.
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