Spin the Agencies of Record

Account news from around the industry

  • Twitter picked a new PR firm for the Great White North, where North Strategic will be its agency of record. As Marketing reports, North beat incumbent Veritas Communications  to win the business; the firm will be tasked with “associating Twitter with the large cultural moments discussed on the platform,” but not (thankfully) proving that the company can make money.
  • Raleigh’s French/West/Vaughan signed Luol Deng of the Miami Heat as its newest client. The firm will help the small/not small forward “develop his personal brand, maximize his marketing portfolio,” and appear in Moves magazine.
  • MGH of Maryland expanded its existing relationship with Global Franchise Group, LLC to include social media management duties for all its Quick Service Restaurant franchises including Great American Cookies®, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, Pretzelmaker®, and Hot Dog on a Stick, which is apparently NOT a corn dog.
  • Waggener Edstrom Communications will be PR AOR for F5 Networks, a provider of IT solutions for various industries. The firm’s Portland, Seattle, and San Francisco offices will handle the work.
  • Rubenstein Public Relations added two new clients to its roster: international real estate event MIPIM and textile/furniture manufacturer Phipps & Company.
  • Fingerpaint, an agency from Saratoga Springs, New York will be AOR for sparkling water brand Saratoga Spring Water(Sources tell us there may be more than one spring in Saratoga.)
  • DDC Works of Philadelphia signed three new clients: Independent Financial PartnersWescott Financial Advisory Group, and Allentown Inc.a manufacturing company that is not shutting all the factories down.
  • MWW will represent Osteo-Bi Flex, a joint supplement brand as the client launches a national educational campaign. How much attention do you pay to the quality of your joints?
  • BrandLink DC will be PR AOR for &pizza, a DC-based chain that specializes in thin crusts and does not (we assume) steal other people’s jokes.
  • APCO Worldwide will represent Eithad Airways, which has come under some pressure for fostering an uncompetitive environment thanks to subsidies from the government of the United Arab Emirates. The client does have an interesting way of garnering press coverage via its “flying nannies” service, which involves employees trained only to deal with your snotty kids and must be clicked to be believed. (O’Dwyer’s)