Spin the Agencies of Record

Account news from around the industry

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  • Foxwoods Resort Casino in Mashantucket, CT picked Glastonbury’s Cashman+Katz Integrated Communications as its PR AOR. The release tells us that the firm will seek to “elevate Foxwoods’ profile as a leader in the gaming industry by promoting its overall world class, dynamic resort experience,” though we hear New York Governor Andrew Cuomo has other plans. Coincidentally, the client recently named a new president/CEO… (Release)
  • The Rogich Communications Group of Las Vegas will represent the People’s Republic of China. A document filed by the Department of Justice tells us that the firm will “advise the Government…on matters related to strengthening the Material relationship between the United States of America and the People’s Republic of China.” Former Rogich clients Donald Trump and Sheldon Adelson wouldn’t know anything about that… (h/t Everything PR)
  • D.C.-area firm Pinkston Group signed Hillsdale College of Michigan, which also runs the Allan P. Kirby, Jr. Center for Constitutional Studies, as its newest client. Pinkston will handle strategic, media, and comms support for the client, which is notable for “its principled refusal to accept federal or state taxpayer subsidies.”
  • M&C Saatchi Sport & Entertainment won PR duties for Technogym, a fitness equipment provider. The firm will focus on winning placements in health-and-fitness-centered publications.
  • Englewood, New Jersey’s First and Last PR will be AOR for CLEANSE by Lauren Napier and Lauren Napier Cosmetics. The firm is run by Stephanie Scott, a former editor who serves on the Board of New York Women in Communications Inc. What do you mean, you don’t follow them on Twitter?!
  • GCI Health of New York partnered with an unusual client: YoungStroke, Inc, or the only advocacy org “working to address the unique unmet needs of young adult stroke survivors.” The firm will help the group develop “foundational branding and communications strategies” and find partnerships with like-minded organizations.
  • Pollock Communications, a nutrition and health/wellness-focused firm, signed BackJoy and EAS Sports Nutrition to its client roster. BackJoy creates products to improve posture and relieve back pain while EAS products focus on protein rather than the “herbal supplements” currently in the crosshairs of New York’s attorney general.