Spin the Agencies of Record


  • Cohn & Wolfe will be PR AOR for Pandora Jewelry. The announcement marked a three-way win for holding company WPP: Grey New York will handle advertising for the client while Maxus runs media buying/planning. Cohn will focus on trade/consumer media relations (the HSN and QVC placements will come).
  • Baked-not-fried snack company Popchips picked Los Angeles boutique firm Third Street Media Group as its PR agency of record. Third Street, launched this summer by two veterans of Howard Bragman’s Fifteen Minutes Public Relations, beat several other firms in a review to inherit the account from Alison Brod PR. The firm will help Popchips’ ongoing effort to become the next big thing in snack foods; we assume that future ad campaigns will not involve Ashton Kutcher pretending to be anything but white.
  • 5W PR won the account for Italian cookware/kitchenware maker Lagostina. The firm will help raise awareness of the client as it enters the US market.
  • Carolina Pride: North Cackalacky amusement park Carowinds went with Eric Mower + Associates to handle its PR/media relations needs leading up to the launch of a new ride called Fury 325. In other news, we are not ashamed to admit that we were too scared to ride the coasters at Carowinds growing up.
  • Shadow PR of New York will represent Windmark Recording, a studio/event space way out in Santa Monica, California. The space was founded by the drummer from Flock of Seagulls, and it’s located in what once was the recording studio of Jimmy Jam and Terry Lewis. (Apologies for the intense 80s flashback we just caused.)
  • New Jersey’s Gillian Small Public Relations is now AOR for Kids-n-Bids, a website featuring educational gaming for kids that encourages learning by allowing tots to bid on toys with “digital currency.” The firm’s responsibilities may or may not include investor relations.
  • Child’s Play Communications, the mom-and-tot focused firm based in New York, signed Filip Technologies as its newest client. Filip is about to launch “the next generation wearable phone, smart locator and watch for kids ages 4-11.” If they can do it for dogs
  • Largemouth Communications, a firm based in North Carolina’s Research Triangle Park, will represent the North Carolina Restaurant & Lodging Association. The organization, which represents the state’s foodservices and lodging industries, chose Largemouth to assist with media strategy; its CEO cites the firm’s past experience working with clients like Hooters and Kangaroo Express.

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