Spin the Agencies of Record

The Garrity Group Public Relations of Albuquerque will be PR AOR for New Mexico's Health Insurance Exchange. The team, which includes Burson-Marsteller’s US Healthcare Practice and Poston & Associates, will handle media relations, social media, public affairs, annual reports and more…while hoping that the damned thing works as advertised. In other health care news, M&C Saatchi London won Public Health England's consumer engagement brief; according to Campaign, former AOR Freuds will be a subcontractor and we Americans will be left to wonder what public health insurance looks like. Alzheimer's Foundation of America signed Momentum Communications Group as its AOR to handle an upcoming awareness campaign. "Remember Together" will ask Americans to recreate old photos in the interest of "keeping cherished memories alive"…cherished memories like the day Lyndon Johnson signed Medicare into law. Meile USA, or the world's largest family-owned appliance company, signed Gibbs & Soell as its PR agency of record. G&S will aim to raise the German brand's stateside profile by calling upon its experience in the consumer marketing field and reminding Americans that the company is absolutely nothing like IKEA. New York's Andoscia Communications is now representing SPARE, a new smartphone app designed to reduce the "meal gap" across the country by empowering users to "round up" their restaurant/bar tabs to the nearest dollar and contributing the rest to hunger prevention efforts. This will be great for New York, but San Francisco users might need to add another dollar to that total. Latin American marketing/corporate comms firm JeffreyGroup signed with Cengage Learning, an international education software and services country. The group's Miami-based team will coordinate with its offices in Mexico and Brazil to promote the company among Latin American audiences. (via Holmes Report) 5WPR won the Skirt Sports business. While Skirts is "the creator of the first running skirt," you should really check out the hyperlinks in the press release, which lead to…a New York Observer page, a Facebook page, and a Pinterest profile. Exhaustive!

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Spin the Agencies of Record

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