Spin the Agencies of Record

Cone Communications will be the agency of record for the Pan-Mass Challenge, a Massachusetts-based bike-a-thon held each year to raise money for cancer research and treatment via the Dana-Farber Cancer Institute. Cone won the business after a six-agency review and will look to expand the race's profile via media outreach, speaking opportunities and various influencers. Side note: we know from very personal experience that cancer is no laughing matter -- but those looking to raise awareness should still pay attention to this guy and his "giant inflatable testicle." Havas SE, the agency's sports and entertainment wing, will handle PR duties for EF Education First, an international language training company. Havas will work to help the company manage its partnership with the organizing committee for the 2016 Olympics in Rio and hopefully familiarizing more of us North American folk with the word "caipirinha." New York's HL Group won the Tourism Victoria campaign after a competitive RFP process. The firm will update the agency's social media and PR strategies with the end goal of increasing tourism to the Australian state. MGA Media Group, also of New York, will lead PR efforts for Cunard Line, operator of the luxury cruise ships Queen Mary 2, Queen Victoria and Queen Elizabeth. The ships offer "the epitome of British refinement", so they don't travel to Australia. Stanton Communications, the D.C.-based firm celebrating its 25th anniversary this year, announced the addition of four new clients to its roster. On the education side, Stanton will represent The American Statistical Association (which really needs a number to go with that name) and Compass Learning, a Texas-based maker of educational software. Other clients include The American Registry for Internet Numbers(!) and The Arc of Delaware, a company offering training services for professionals who attend to those with disabilities which wins our unofficial Tagline of the Day contest with "Shift Happens." Edelman parent company DJE Holdings has entered into a joint venture with United Talent Agency and Jarrod Moses, founder of United Entertainment Group, to create the new entity "United Entertainment Group, a DJE Company." The "full-service entertainment, sports and experiential marketing agency" will combine the existing UEG with DJE's MATTER subsidiary. Richard Edelman notes that the move will provide his firm and all its clients with "expertise from one of Hollywood’s leading talent agencies."

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Spin the Agencies of Record

Patrick Coffee

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