Spin the Agencies of Record

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  • RapidForce, a producer of pain relief adhesives, chose The Halo Group as its AOR for branding/marketing communications. The company spokesperson will be tennis star John Isner, who will help promote the product among athletes and trainers and remind everyone that, unlike Icy Hot, it doesn’t smell like peppermint Lifesavers.

  • New York’s Diffusion will be PR AOR for CyberLink, a multimedia software company founded in Taiwan in 1996. The company produces video/audio editing software and the YouCam Perfect selfie app.
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