Spin the Agencies of Record
- Edelman will be PR AOR for the California Walnut Board and the California Walnut Commission, effective September 1. Edelman will handle all PR and social duties for the organization, which was previously known as the Walnut Marketing Board; the org was established in 1948 to represent the state’s walnut growers and handlers. Edelman will focus on raising awareness of the walnut’s “robust health benefits and innumerable culinary applications” (love that one) and protecting its reputation against its sworn enemy, the hazelnut.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in