Spin the Agencies of Record

Boston/New York/San Francisco-based SHIFT Communications will be the primary AOR for Whole Foods Market in Northern California.

SHIFT’s biggest role will be regional media engagement, but the firm will also manage community initiatives and events which we hope will include local beer tastings (because everybody loves those).

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New York’s Finn Partners added Green Festivals to its client portfolio; the organization runs the largest sustainability trade show in the U.S., which will tour from New York to San Francisco throughout 2014.

Finn will handle all traditional PR duties including media, corporate comms and sponsor/influencer relations.