Spin the Agencies of Record

“Fashion is a form of ugliness so intolerable that we have to alter it every six months.”—Oscar Wilde

TARA, Ink., a boutique public relations, creative marketing and special events firm specializing in the New York, Los Angeles, Dallas and Miami Beach markets, is pleased to announce the addition of UK-based retailer Superdry to its roster.

TARA, Ink.’s charges include media relations, product placement, special event conceptualization, celebrity dressing, and influencer outreach. The agency will report to the North American President of Superdry, Stephen Cox.

The Superdry Womenswear Autumn/Winter ‘13 collection offers sophisticated street style with preppy flair executed in bright colors, bold stripes, floral patterns, hooded Eskimo capes and nautical-themed peacoats. The exclusive London Thomas Everest Collection makes its way to America, with the popular Everest coat now available in a bomber as well as longer styles. Other pieces include the Ernest dress in tweed herringbone, the sequined glitter ball skirt, signature style Windcheaters, Tin Tab tees, and colorful leathers.

“Life doesn’t imitate art, it imitates bad television.”—Woody Allen

Balsera Communications, one of the nation’s premier U.S. Hispanic public relations firms, has been named the agency of record by Vme Television, the first national Spanish-language public television network in the United States. Balsera will be leading public relations and public affairs strategies for Vme in the United States.

“Over the past ten years the U.S. Hispanic demographic has not only grown in numbers, but it has also become more sophisticated,” said President and Partner, David Duckenfield, Balsera Communications. “We believe Vme is uniquely positioned to provide this new, up and coming Hispanic market the unique and educational programming that it is craving while also catering to the bilingual lifestyle that they are now embracing.”

“I cook with wine, sometimes I even add it to the food.”—W.C. Fields

Grape Street Café, Wine Bar & Cellar has chosen Preferred Public Relations (PPR) as the agency of record to handle public relations and promotions efforts. Grape Street has been serving Las Vegas for more than 15 years.

“With many years of business under our belt it is important for us to have a consistent presence in the Las Vegas market,” said John McKibben, executive chef & owner of Grape Street Café, Wine Bar & Cellar. “Preferred Public Relations demonstrates creativity, hard work and knowledge of industry trends, which will assist us in continuing to serve Las Vegas for years to come.”