Spin the Agencies of Record

Health nuts are going to feel stupid someday, lying in hospitals dying of nothing.–Redd Foxx

Mount Sinai Medical Center has chosen Miami-based IGT Media Holdings as its agency of record for media buying services. Located in Miami Beach, FL, Mount Sinai is South Florida’s largest independent, private, not-for profit teaching hospital and home to Florida’s premier cardiovascular program– the Mount Sinai Heart Institute.

IGT Media Holdings will focus its expertise in media planning, buying, coordination, and management with the goal of using strategically placed media to increase awareness of the hospital’s services and its convenient community satellite facilities located throughout Miami-Dade.

Mount Sinai is Miami Beach’s only hospital serving the South Florida community for more than 60 years. IGT Media Holdings has already embarked on helping Mount Sinai build awareness of its new primary and specialty care center in Coral Gables.

“We are honored to represent a cornerstone institution such as Mount Sinai Medical Center. Our relationship aims to increase brand awareness and shed light among the general public as to why Mount Sinai is the right choice for exceptional health care in South Florida,” said Ric Roth, President, IGT Media Holdings.