Spin the Agencies of Record

No, not Al Gore Jazeera’s Current…

Current Lifestyle Marketing, a member of the Interpublic Group of Companies, has been selected as the public relations agency of record for Wilton Enterprises. The agency will support the food crafting company with traditional public relations efforts including consumer inspiration and instruction for sweet treat making and new product introductions.

Nancy Siler, vice president of consumer affairs and public relations at Wilton Enterprises, said “We selected Current because of the agency’s food and home category experience, and their efforts will ensure we continue to play a leadership role in competitive bakeware, cake decorating, candy and education.” (Homepage)

AOR gets schooled in Michigan…

Michigan’s only statewide public relations firm, Lambert, Edwards & Associates (LE&A), today announced it has added one of the nation’s premiere university innovation clusters to its growing roster of clients.

Michigan’s University Research Corridor (URC) consists of Michigan State University, the University of Michigan and Wayne State University. The alliance’s economic impact on Michigan is $15.5 billion, according to a just-released study by Anderson Economic Group. Jeff Lambert, LE&A president and managing partner, said “We’re looking forward to working with the three universities to spread the word about how their efforts are making a difference in Michigan’s competitiveness, economic sustainability and capacity for innovation.” (Release)

How solid are these foundations, exactly?

Susan Davis International, a Washington D.C. PR/strategy firm, recently signed or renewed contracts with several area foundations and other clients. In addition to signing on to host the PRSA‘s Thoth Awards, SDI will provide communications, logistics management and other services to The Edison Foundation, The Army Historical Foundation, The Marine Corps Heritage Foundation, The Vietnam Veterans Memorial Fund and more. (Release)

The puns! They burn!

Food-focused firm Bullfrog and Baum announced an expansion of its existing relationship with Lettuce Entertain You, a group operating more than 130 individual restaurants under 70 “concepts” across the country. The firm’s campaigns will include a “national focus” on the existing restaurants and new properties (none of which, sadly, have bad puns for names). (BulldogReporter)

99 cents and up!

Tech PR firm K/F Communications, which specializes in crafting “strategic and consistent communications strategies” for businesses selling innovative tech products, announced three new clients:

  • BuyVia, an online mobile “smart shopping service”
  • Recurly, a subscription billing service for businesses
  • FairCom, a company providing digital database management tools to various businesses


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