Spin the Agencies of Record

Friendly’s Ice Cream selected Regan Communications Group Inc. as its public relations agency of record. The Boston-based restaurant chain emerged from Chapter 11 bankruptcy in January after closing 100 shops and laying off thousands of workers.

Sun Capital Partners, a Florida-based private-equity firm co-run by Marc Leder (who hosted the fund-raiser where Mitt Romney made his infamous “47 percent” comment) took the 76-year-old ice cream chain into bankruptcy in October 2011, shed its pensions and downsized and then repurchased the chain through an affiliate.

ShopPR has been chosen as AOR for Keds, the American lifestyle brand established in 1916.

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