Spin the Agencies of Record

NCsoft West, a division of Korean online game brand NCsoft, publisher and developer of massively multiplayer online games (MMOs), has appointed Hill+Knowlton Strategies as its North American agency of record. Since the partnership’s inception in July, H+K Strategies has been leading the media relations and supporting brand strategy for the release of Guild Wars 2, which launches this year.

Lincoln Davis, director of corporate communications, NCsoft West, explained, “We found a team within H+K that understands the magnitude of what Guild Wars 2 is going to bring gamers, and we feel their experience and passion for the gaming space will help us introduce its innovate gameplay to a broadening gaming audience.”

Wexley School for Girls has been named Agency of Record for HomeStreet Bank, a large community bank in the Northwest and Hawaii. Wexley was one of four agencies invited in for a formal agency review, and was recently awarded the HomeStreet Bank account.

“We are excited about the choice of Wexley School for Girls as our marketing partner,” said Dennis Floyd, VP/Corporate Marketing Director at HomeStreet Bank. “We believe their efforts will help distinguish our company from other financial institutions and help us increase our market share.”

Del Taco, which has more than 545 restaurants in 17 states, has chosen Havas-backed Camp & King as its agency of record. With a new campaign scheduled for 2013, Camp & King will lead media efforts across TV, digital, in-store and radio as well as traditional and non-traditional media. Camp & King, based in San Francisco, CA, opened in 2011.

Bud Light in Canada has selected Anomaly as its Agency of Record. Todd Allen, marketing director for Bud Light at Labatt Breweries of Canada, the Canadian division for Anheuser Busch-InBev brands, explained, “Anomaly’s energy, insight and momentum will be a great addition to the growing Bud Light brand.” The agency will manage the account from its Toronto office.