Spin the Agencies of Record

Travelocity has booked a return ticket to McKinney, the agency responsible for the Roaming Gnome, after two years with Leo Burnett. Though the company hasn’t been forthcoming with specific details regarding its return to McKinney, Travelocity’s CMO, Brad Wilson did comment, “McKinney’s passion for our brand and love of the Roaming Gnome is unquestioned. We are looking forward to tapping into their creative and strategic thinking immediately as we continue to tell our story to travelers.”