Spin the Agencies of Record

Ogilvy PR has been chosen as AOR for the Standard Innovation Corporation, makers of the We-Vibe, a rechargeable couples vibrator and other “popular pleasure products.” Work will include media relations, events, and thought leadership. Oh really?

“Between the 50 Shades of Grey global phenomenon and films like Hysteria, people around the world are empowered to not only talk about, but take charge of their sexual health,” said Kate Cronin, global head of Ogilvy’s healthcare practice and MD of the firm’s New York office, in a statement.

The Southwestern Athletic Conference (SWAC) basketball tournament has chosen French/West/Vaughan (FWV) for all PR, social media, and grassroots marketing associated with the organization and its big events. SWAC is one of four athletic conferences for Historically  Black Colleges and Universities.

Tyson Foods has chosen Fleishman-Hillard as global AOR for corporate communications work. The company has already chosen F-H for crisis work. Ten agencies were in the running for the AOR contract. [via]

Padilla Speer Beardsley has been chosen as AOR for Rec Boat Holdings, makers of the Four Winns brand of boats, among others. Work will include PR, advertising, and digital outreach.

Parent Aware for School Readiness (PASR), nonprofit creators of a ratings system for child care services in the St. Paul, Minneapolis area, has chosen Haberman for outreach to parents in the region.

Real Bullets Branding has added menswear brand scott james for digital work.