Spin the Agencies of Record

Affect has added e+CancerCare, an operator of outpatient cancer treatment centers, to its roster of clients. The firm will create a campaign to build awareness for the company’s nationwide network of centers and its community health programs. The firm will also raise the company’s profile with business and trade media.

DJ Bennett, an online retailer of luxury sporting apparel, has chosen Warschawski for the launch of the company and its site. The site will sell brands including Zeal, Fred Perry, and Ron Hill.

Grace Foods International has chosen Formula L.A. and Formula Street for the launch of Grace Coconut Water. Outreach will focus on the West coast. The Formula L.A. team will handle media outreach, blogger relations, social media outreach, and interaction with influencers. The Formula Street team will handle sampling, and local and in-store events.

TechShop, a member-based DIY workshop for inventors, artists, and other creative types, has chosen North of Nine as AOR. [via]

Interior designer Elaine Ryan has chosen Blaze PR to launch the Elaine Ryan Home Decorating Kit and raise awareness of the designer through media relations targeting interior design, lifestyle, and consumer home reporters.

Amy Laurent, star of the new Bravo show Miss Advised, has chosen Workhouse PR as AOR for personal and project promotions. In addition to the show, Laurent has an upcoming book 8 Weeks to Everlasting: A Step-By-Step Guide to Getting (and Keeping!) The Guy You Want.